Vasque Log Outside

At Vasque, we are out to inspire people to find reprieve from the everyday, every day - and a major barrier that stands between us and going outside is our digital devices. While we all love our digital devices, as they enable us to explore worlds we’d never see otherwise and connect with people far away, we believe that being connected so constantly can drain us.  We believe that by simply stepping outside, we can change how we feel on the inside. 

In launching our new tagline, Log Outside™, Vasque will inspire people to mindfully get outside every day. Vasque’s social channels will provide people with a refreshing moment of reprieve – from their feeds, and our emails will do the same from their inboxes. We’ll activate this idea in Boulder Colorado with the Log Outside Project – a program where those who join us, in exchange for an hour spent disconnected from their mobile device outside, they’ll receive a pair of Vasque boots – and a branded signal-blocking pouch that they can use to repeat this exercise at any time.  And that’s just the beginning. We’ll carry this forward with confidence that everyone from a traditional Vasque consumer to those that will be introduced to Vasque soon – their top reason for going outside is to escape the stress of daily life. 

We’re looking forward to the future with this brand platform and thank all who have been instrumental in making happen. We welcome everyone to join us in celebrating the launch of Log Outside. Check out the Log Outside Brand Anthem (watch video above) and visit Vasque.com and our social channels on March 20th for exciting new updates reflective of this new brand platform.