Irish Setter Boots Collaborates with Montana Treehouse Retreat To Celebrate New Casual Footwear Line

Irish Setter launched its newest casual boot in March setting the stage for continued growth and innovation in the lifestyle boot category. These new lightweight Irish Setter Setter Fifty boots are designed for casual wear after the hunt or work is done. Inspired by the original 1950’s Irish Setter, these modern boots combine Irish Setter’s iconic white wedge soles and moc toe styling with a lighter weight, comfortable, and sustainable Extralight sole platform made from 51% recycled material. Three men’s styles #3917, #3918, #3928 and two Women's styles #3919, and #3929 were introduced. 

As part of the launch, Irish Setter collaborated with Mountain Treehouse Retreat and photographer Jon Kreye to launch the Setter Fifty casual footwear line. These outdoor brands came together when Irish Setter’s new styles were photographed on location at the remarkable Montana Treehouse Retreat near Glacier National Park. Photographer Jon Kreye selected this remote retreat because its aesthetics combine rugged and modern style – just like Setter Fifty boots. Irish Setter, Mountain Treehouse Retreat and Jon Kreye invited their communities to “Clock Out, Kick Back and Elevate Your Escape” which included a get away at MTTreeHouse properties and a new pair of boots. The collaboration successfully broadened the brand reach, introduced the new casual footwear styles to a wider audience beyond the brands well established hunting and work demographic, and garners strong media coverage.

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Alyssa Riegelman