Red Wing has again committed to embracing the true spirit of Labor Day, by acknowledging the efforts of those who build and maintain the infrastructure that we rely on, which often goes unnoticed. This year, we are showcasing the work of a tower climber, William Stone. He has spent the last 11 years climbing thousands of feet into the sky to ensure that communication towers are functioning and continue to function correctly. These towers are vital – millions of Americans rely on them daily, yet the work behind their maintenance is rarely acknowledged.

"There are macro-level trends we feel an obligation to address because the skilled trades are facing a growing labor shortage," says Dave Schneider, Red Wing's chief marketing officer. "With five people leaving the skilled trades for every one that is entering, there is definitely a role for brands like ours to play in this crisis by helping people truly see and consider the skilled trades."

It's essential to remember to take a moment to honor the labor force that keeps the country running. The skilled craftsmanship executed by trades workers should be celebrated, not just on Labor Day, but every day.

The next time you flip a switch, drive down a well-paved road, or hop online via buried fiber optic cables without a hitch, take a moment to appreciate the skilled, unseen efforts that make it all work.

Unsung Heros of Unseen Work