VASQUE HERE & NOW: 60 YEARS TO RE:CONNECT

Re:connect, rooted in the belief that a change in perspective is just a step outside, embodies Vasque's legacy of over sixty years of innovative footwear design. From hiking Vasquez Mountain to navigating urban trails, we've evolved our product alongside the diverse ways we embrace the outdoors. 

Introducing the NOW product family, the latest addition to the Re:connect Collection, enhancing our commitment to blending outdoor performance with an active lifestyle. The HERE and NOW product families seek to redefine how we connect with our surroundings, emphasizing the profound experiences found in everyday moments. 

The Re:connect NOW, with its contemporary and dynamic design philosophy, reminds you to log outside, whether in a local park or urban landscapes. It represents Vasque's dedication to providing versatile footwear seamlessly transitioning from city streets to nature trails. 

"The NOW style is a progression within the Re:connect Collection, epitomizing our commitment to creating outdoor shoes blending performance with lifestyle. It’s the output of consumer-driven product creation for the Vasque brand,” said Bryce Wernsman, President of Vasque. 

Engineered with cutting-edge design and sustainable materials, the NOW style prioritizes comfort, ensuring wearers experience rejuvenation with each step. Lightweight and eco-friendly, these shoes maximize performance while minimizing environmental impact. 

Amy Peck, Director of Product Creation, emphasized the brand's expertise in traditional hiking footwear, "Expanding into the light hike category was an exciting challenge for our product creation team. We've taken our knowledge in crafting high-quality hiking gear and translated it into a style that perfectly aligns with the dynamic needs of the modern consumer. A consumer who wants something that can easily take them from their sidewalk to a neighborhood trail." 

Crafted for comfort and stability, the NOW style features a wider heel and forefoot design, internal fit sleeve for midfoot support, and an anatomical last for natural movement. Ideal for urban exploration or spontaneous hikes after work. The collection offers a variety of colorways in both men's and women's sizes, ensuring a perfect blend of style and functionality.  

"The HERE and NOW families complement our existing range of modern, innovative hiking boots and shoes,” said Wernsman. “The future of Vasque is promising, and our commitment to delivering exceptional products has never been stronger." 

Step into the present moment and embrace the HERE and NOW. Discover the full Re:connect Collection, including HERE and NOW styles, at www.vasque.com/reconnect.  

 

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Kevin Saunders