Labor Day was intended as a holiday to pay tribute to the workers of this country. But today, most companies use this day to maximize profits with sales and discounts which take from its importance. Having supported workers for over 117 years, Red Wing believes that every day — and especially on Labor Day — their work should be honored, not depreciated. That's why on September 5th, instead of discounts, we are going to donate 100% of our profits to the very workers who help build this country.

We have partnered with five organizations fully dedicated to supporting and fostering the skilled trades. In the spirit of honoring and rewarding workers on Labor Day, the entirety of our profits from September 5 will be equally divided between our partners.

BuildStrong Academy: An organization to build, grow, accelerate and enhance homebuilding careers, industries and economies through the power of education, collaboration and innovation.
Helmets to Hardhats: A national, nonprofit program that connects transitioning military service members, veterans, National Guard and Reservists with training and career opportunities in construction.

WINTER (Women In Non Traditional Employment Roles): A non-profit work development program whose mission is to train, educate, and prepare women for transformative careers in the construction industry.
Construction Career Pathways: Increase diversity and provide young people with enhanced access to employment opportunities in the construction trades.
TradesFutures: Connects underrepresented workers to apprenticeship programs and skilled training, with the ultimate mission to help workers secure high-quality jobs in construction.

“Labor Day is such a meaningful and important holiday for the people who make this country what it is,” said Dave Schneider, Chief Marketing Officer at Red Wing Shoe Company. “We felt it was important to try to reclaim the meaning of this holiday and bring the attention back to where it belongs.”Together, we can reclaim the true meaning of Labor Day.

#RedWingNotOnSale (because remember, the day should be about American workers, not sales)

Learn More: https://www.redwingshoes.com/notonsale.html

RECLAIMING LABOR DAY TO CELEBRATE WORKERS - NOT SALES