RED WING HERITAGES’ LATEST CAMPAIGN HAS ALL BEEN SEEN, HEARD AND WORN BEFORE. AND THAT’S THE POINT.

First, Red Wing Heritage reclaimed independence from fast-fashion trends and championed living life “Out of Fashion.” Now we are celebrating the past and decades of craftsmanship, design, quality and style that only get better with age. The Red Wing Heritage “Same Old” campaign and collection is resurfacing and upcycling products, advertisements and content – because what’s old is new again, and always will be.

Same Old tells the story that our boots stand the test of time and get better with wear, launching with an upcycled, and limited, collection of products including shoes, memorabilia and accessories. In partnership with the Red Wing Shoe Co. archivists, we sourced historic company ads that pair with each style. From product, to web, to photography, to film, to creative, every piece of this campaign has been reused or upcycled.

Collage of New-Old Ads

Available on September 20 at 9am CST, a collection of 50+ upcycled Red Wing Heritage products will be available to shop for a limited time. Some highlights include the Original Irish Setter Sport Boot from the 1950s that inspired today’s most popular Heritage Classic Moc, the 4583, an 8” Classic Moc J. Crew collaboration boot from 2008, and a multitude of beautifully worn inline silhouettes like the Iron Ranger and Work Chukka.

Images of 50+ upcycled products
Red Wing ShoesAlyssa Riegelman